Lifecycle Revenue Marketing · HiBob · ex-monday.com
AI-powered lifecycle for B2B: product-led growth, product-led sales, and everything in between.
Onboarding built around the first moment of value.
Fit + intent routing and SLAs both teams trust.
Every message triggered by a reason, carrying value.
Early-warning signals and save plays well before renewal.
Expansion journeys triggered by usage and value.
AI-powered testing and a growth habit that sticks.
Tell me where it's stuck.
Onboarding, activation and conversion.
Adoption journeys, health signals, churn prevention and win-back.
Upsell, cross-sell and seat expansion, timed to real usage.
From the first site visit to the first sales call, each touch needs a reason and a value. That's how journeys convert instead of annoy.
I built a communication system driven by each customer's activity, plus a monthly value-realization report that showed them what they got from the product. Customers saw the impact every month, and stickiness followed.
AI writes highly personalized variants, every send is a test, and the winners feed the next round.
AI qualification on top of fit and intent models: the right leads reach sales faster, and the rest get a journey that brings them back when they're ready.
I mapped how the team actually works and turned it into reusable AI agents for campaigns, content, QA and funnel analysis. People spend their time on judgement, not production.
Founders and marketing leaders with a live funnel and customers to grow, in B2B SaaS or beyond.
Pre-product teams, or anyone looking for a freelancer to run campaigns.
Retention, product-led growth and lifecycle revenue marketing at Check Point, monday.com and HiBob.
Send me a short message about where customers get stuck, and we'll see if I can help.